Hi, I’m Janine
I’m a freelance senior writer and content expert, working with brands and agencies in Bristol and beyond.
I offer full-service copywriting, from engaging ad copy to long-form editorial, and bring my blend of natural creativity and strategy to every project – underpinned by a decade in marketing.
I write for the world of cycling and triathlon
Swimming, cycling and running are some of my favourite things. I’ve penned copy for GCN and GTN, the world-leading triathlon magazine 220 Triathlon, websites like Bike Radar and road.cc, and loads of brands: Continental, fi’zi:k, British Triathlon, Alé, FSA & Vision components, SHIFT Active Media, YT-Industries, Hargroves Cycles and Pav Bryan Direct Power Cycle Coaching. Someone pass me an energy gel.
And a for whole lot more, from restaurants to renewables
From naming cocktails for Las Iguanas to promoting the importance of organic clothing, my non-sporty work spans sectors far and wide. I work directly with brands, and for marketing agencies, too. I’ve written copy for Bristol University, IBM, Green Star Energy, Bella Italia, Studio Cotton, G&V, and for Lloyds Banking Group and Willis Owen – with the lovely people at the leading agency Six.
I’m a speedy yet meticulous writer with a creative and strategic mind. When it comes to working together, I’m pretty flexible. I’m happy to work in your office or mine, on a single brief or across a longer-term project.
Overall, I pride myself on producing immaculate content that works – and I hit the ground running to make the most of your budget. Need a copywriter? Get in touch.